David has spent the last 25 years navigating the music industry’s digital evolution. His journey has taken him from MTV, where he spearheaded talent bookings for flagship shows and partnered with global superstars, to YouTube, where he redefined the platform’s value proposition for UK artists like Stormzy, Dave and AJ Tracey and created award-winning partnerships with Gorillaz and Elton John.
Most recently, he led the EMEA music team at TikTok, crafting the company’s artist strategy, onboarding and coaching hundreds of artists of all levels and genres, and overseeing record-breaking live streams like Ed Sheeran’s. His insights and innovative approach have significantly shaped how music artists and digital media intersect today, and he now shares his experience and insights via his personal consultancy, DMog.