Call for mentors: and Keychange we.grow mentoring programme

12 May 2021

SMIA-opps-keychange and keychange have launch a call-out for senior music industry professionals and artists to volunteer as mentors for the Keychange participants to support the we.grow mentoring programme, which will run June 2021 – September 2021.

The mentors must have a minimum of 7 years experience in the music industry, and will be paired with one of the exceptional, hand-picked Keychange participants all chosen as the leaders of tomorrow by a panel of international industry experts.

we.grow aims to address a trend of growing concern in the music industry – women and gender minorities not showing the confidence they need in order to fulfil their career goals; and a lack of senior role models. This project seeks to explore some of the drivers of this trend and to equip participants to address any challenges they may face. A key part of this is ensuring that women and gender minorities from all backgrounds have the opportunity to meet, learn and be motivated by positive role models.

If you would like to volunteer to be a we.grow mentor, apply here. Applications are welcome from all genders, all backgrounds, and all countries.

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Scottish Music Industry Association

16 Argyle Court, 1103 Argyle Street,


G3 8ND 

+44 (0) 141 478 0228



The Scottish Music Industry Association receives Regular Funding from Creative Scotland, the public body that supports the arts, screen and creative industries across all parts of Scotland on behalf of everyone who lives, works or visits here.

Creative Scotland distribute funding from the Scottish Government and The National Lottery.