New trade body LIVE sets out mission statement

22 Jun 2021


The founders of new live music trade body LIVE have spoken exclusively to Music Week about the multitude of challenges facing the sector.

Speaking in last month’s issue of Music Week, heavyweight promoters Stuart Galbraith and Phil Bowdery discussed the formation of the group, which followed a year of devastation for the sector due to Covid-19 and the complications posed by Brexit.

Kilimanjaro Live CEO Galbraith said: “We needed to incorporate something that was the official voice of live music – hence the birth of LIVE as an organisation.”

Bowdery, Live Nation’s executive president of touring, international, added: “It became very evident early on in the pandemic that we needed to find a voice and see if we could get recognition from government.”

LIVE (Live music Industry Venues & Entertainment) comprises 13 members including the Association Of Independent Festivals, Concert Promoters Association, Entertainment Agents Association, Featured Artists Coalition, Music Venue Trust, Music Managers Forum and the National Arenas Association.

Greg Parmley, previously chair of the UK Live Music Group, was appointed LIVE CEO in late 2020.

“We invited additional associations and appointed a lobbying company called The Blakeney Group,” said Parmley. “Since then, we’ve been organising, lobbying, campaigning and trying to make a difference to help the UK live music industry out of this current situation.

“There is going to be no shortage of problems that are going to come up that are going to need that collective voice behind it, so LIVE is very much a long-term proposition.”

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