Facebook launches Independent Artist Programme

22 Jun 2021

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The Facebook Independent Artist Programme has launched as a dedicated portal, allowing independent artists and musicians to make their music and voices available on Facebook and Instagram, free of charge.

With many artists reaching their fans through social media without the support of a label, this programme is designed to make it easier for them to control the distribution of their content, and give access to new insights and payment options to support growth online.

The announcement comes ahead of Facebook’s The Future Is Now, an online discussion exploring the trends and insights from the last 12 months for music and entertainment during the pandemic. Taking place at 10am BST on June 22, the line-up of speakers includes Facebook execs Vanessa Bakewell (client partner, entertainment) and Zehra Chatoo (connections planner), along with Will Page, former chief economist at Spotify.

The Facebook Independent Artist Programme will also provide distribution opportunities. Facebook has partnered with third-party distribution companies – DistroKid and TuneCore, with more to follow – to help artists get their music on Facebook and Instagram at no cost.

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