The Scottish Music Industry Association, in partnership with Creative Tech Scotland Gathering, Edinburgh Futures Institute, Creative Scotland and Wide Days, hosted a free one-day event designed to support music practitioners in building a strong digital presence around a single or album release.
The day featured two focused sessions:
You can now access both the recordings and presentation slides from the day below.
SMIA Sessions: How to run a successful digital media marketing campaign
Held: Wed 30 Apr 2025
Delivered by The Union, an integrated marketing agency with decades of experience, this session explores how to plan and execute a digital media marketing campaign tailored to music releases.
What You’ll Learn:
- Choosing the right platforms for music promotion
- Audience targeting and campaign strategy
- Common pitfalls and how to avoid them
- Maximising impact through timing, ads and content planning
SMIA members receive access to the recordings of this event. If you’re not a member yet, you can join for free via our website.
To access these videos, please ensure you are logged in to the SMIA website.
Watch The Recording:
The Workshop Slides:
SMIA Sessions: Perfecting Your Streaming Presence
Held: Wed 30 Apr 2025
Delivered by EmuBands, Scotland’s leading digital distribution company, this practical session supports artists, bands, managers and labels in improving their streaming visibility and professionalism.
What You’ll Learn:
- Optimising artist profiles on major streaming platforms
- Exploring new tools and features from Spotify, Apple Music and more
- Aligning your release strategy with streaming best practice
- Behind-the-scenes panel insights from real campaign experiences
SMIA members receive access to the recordings of this event. If you’re not a member yet, you can join for free via our website.
To access these videos, please ensure you are logged in to the SMIA website.
Watch The Recording:
The Workshop Slides:
Explore More SMIA Resources
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