Scotland 2019 music tourism data map reveals industry’s vital economic contribution
A 2019 data map released by Music By Numbers shows the vital economic contribution music tourism made to Scotland in 2019 ahead of a key report into the music industry.
UK Music’s inaugural Music By Numbers report reveals the key role music plays in the economy in 2019.
This map shows the Music By Numbers music tourism data broken down by region.
• Music Tourism Jobs are measured as full-time equivalent jobs sustained by music tourism.
• Music Tourist Spend is calculated as the total amount of spend generated by music tourists per region (this includes direct and indirect spend).
• Number of Music Tourists represents the total number of tourists that attended live music events (both domestic and overseas).
View the data map on ukmusic.org.