Date: Wednesday 30 April 2025
Time: 10:30am – 4pm
Location: Edinburgh Futures Institute (Room 2.35)
Format: In Person / Online
The Scottish Music Industry Association partnership with Creative Tech Scotland Gathering, presents a free one-day event featuring workshops and panels led by The Union, EmuBands and Wide Days.
This day is designed to support artists, bands, managers, labels and industry professionals in building an effective digital presence around a single or album release.
Across the day, attendees will take part in two focused sessions:
- The Union will lead a practical workshop on planning and running a digital media marketing campaign, covering platform strategy, audience targeting, and common pitfalls.
- In the afternoon, EmuBands will deliver a session on optimising your streaming presence, followed by a panel featuring artists and industry voices sharing real-world experiences from recent campaigns.
You can sign up to attend each session individually or stay for the entire day, there will also be a catered lunch and networking opportunity in between the sessions.
If you have any questions about workshop accessibility, please send us an email via info@smia.org.uk.
Schedule
10.30am – 11:00am Attendee arrival and refreshments
11am – 1pm SMIA Sessions: How to run a successful digital media marketing campaign by The Union
1pm – 2pm Lunch and networking
2pm – 4pm SMIA Sessions: Perfecting your streaming presence with EmuBands
7pm – 8:30pm Born To Be Wide presents Local Heroes: Celebrating 20 Years of The Skinny
Event Registration
You can register for the morning session, afternoon session, or both below.
All sessions are in-person, but if you’re unable to attend, you can also join via Zoom in watch-only mode (no interaction).
SMIA members receive priority access to this workshop. If you’re not a member yet, you can join for free via our website.
To access all sessions, please ensure you are logged in to the SMIA website.