With over 18 years of experience spanning the music, broadcasting, marketing, and digital content industries, Ally brings a unique blend of strategic vision and hands-on expertise to the role. Having driven sustained growth for artists, spearheaded UK-wide projects at the BBC, and launched new digital channels and formats at Channel 4, as well as a stint as a national radio presenter, Ally has a proven track record in fostering talent, building sustainable growth, and navigating complex creative environments. His work consistently champions the new; with equality, diversity, inclusion, and access at the forefront. As a dedicated advocate for Scottish creativity and a long-standing member of the music community, Ally is committed to leveraging his extensive knowledge and collaborative approach to strengthen the SMIA’s impact and help build new opportunities for Scotland’s music industry.
Ally McCrae
