The UK record business is relaunching the #RecordStoreOfTheDay campaign.
The social media initiative originally launched at the start of the pandemic in the spring. The campaign will spotlight a different independent record store across the country every day via its social media accounts.
Eighteen of the UK’s best record stores are already lined up to take part, with the campaign expected to extend through December and beyond as more independent stores join.
“The Record Store Of The Day campaign is a brilliant way to highlight the UK’s independent shops, big and small, during this difficult time,” said Megan Page, ERA PR and marketing manager and Record Store Day coordinator. “There are great record shops in every corner of the UK and we want to keep it that way and support indies through the coronavirus crisis.”