Glasgow Life has joined forces with VisitScotland to help restart the city’s music and night-time industries.
A new campaign has been launched to promote Glasgow as the number one destination for music fans to visit in the UK.
Glasgow Life has joined forces with VisitScotland to help restart the city’s music and night-time industries as the country slowly emerges from nearly two years of Covid restrictions.
The £90,000 campaign – Glasgow: Music Nonstop – will highlight upcoming gigs and festivals.
Some of the big names performing in the city over the coming months include Celine Dion, Bryan Adams, Billie Eilish, Dua Lipa, Andrea Bocelli, Gladys Knight and Queen.
Named Europe’s Secret Capital of Music by Time Magazine, Glasgow was the UK’s first, and remains Scotland’s only, UNESCO City of Music.
Pre-Covid, Glasgow hosted an average of 130 gigs and music events every week, contributing an estimated £75m each year to the city’s economy.