Creative Scotland, in collaboration with people and organisations from across the culture sector in Scotland, and with the support of Scottish Government has launches a new initiative aimed at promoting the value that art and creativity contributes to all our lives.
With a dedicated website at its centre, Our Creative Voice is a new platform for demonstrating the tangible benefits that art and creativity contribute to our lives. Our Creative Voice presents a range of case studies that evidence the impact that participation in arts and creativity has, supported by compelling data and research. Our Creative Voice also provides the tools for others to help make the case for culture, and the ambition is to grow and expand this initiative over the coming months and years.
Among the extensive data available through Our Creative Voice, independent research that tells us that:
- the Creative Industries contribute £4.6bn to the Scottish economy each year, supporting 90,000 jobs – Latest Scottish Government Creative Industries Growth Sector Statistics, 2020
- 63% of the Scottish public agree that arts and culture are an important part of their life – Scottish Opinion Survey 56 Degree Insight, December 2020
- 84% believe it is right that there should be public funding of arts and cultural activities in Scotland – Scottish Opinion Survey 56 Degree Insight, December 2020
- The most commonly reported benefits of taking part in creative activities are helping us to relax and making us feel good – 68% and 65% respectively - Scottish Opinion Survey 56 Degree Insight, December 2020
- 93% of the Scottish population believes that creative activity is essential for children and young people’s learning and well-being - Scottish Opinion Survey 56 Degree Insight, December 2020
Background
Access quotes from creative voices across the arts in Scotland on the importance of creativity.
Get the Facts from published research covering diverse sectors, such as health, tourism, education, social care and the economy, demonstrating the significant contribution that creativity makes to all our lives.
Read stories from people across Scotland sharing the life changing impact of art and creativity, on our health, economy, education, communities and more.
Spread the word and get involved by downloading the Our Creative Voice toolkit which contains all the info and assets you need to be a part of the campaign to build awareness of the value of art and creativity.