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SMIA Workshops: Understanding and Utilising Data for Music Projects

As part of the SMIA’s innovation-led development programme, designed to help nurture business talent and build infrastructure in Scotland’s music industry, we will be hosting this FREE Understanding and Utilising Data for Music Projects workshop taking place online via Zoom on Thursday 16th July from 2pm – 4pm.

About the Workshop

Learn the basics of digital marketing and how to utilise Instagram, Facebook and Youtube advertising on a variety of budgets to reach potential listeners directly and how to effectively manage fan data to build an engaged following.


Stephen is the owner of Jumping the Shark MGMT & PR, a music management and digital marketing agency based in Glasgow. Stephen currently manages Barrie-James, Cara Rose and Declan Welsh and The Decadent West.

Register for free via Zoom