The University of Edinburgh Business School are offering a course designed for creative and cultural companies at an early stage of working with data.
The course is open to those working across the creative industries; from sole traders and start-ups, to relevant department officers within cultural or creative organisations (such as marketing, audience development, ticketing), as well as creative sector trade bodies and commercial companies who may find it useful for upskilling those with new data related job responsibilities or new recruits, and for those who may wish to have a fresh look at how they are handling their data this course may help highlight areas to consider and support the development of a revised plan.
This 6-week programme will provide 1.5 hours of weekly subject input from data experts, supported by online resources and case studies from creative companies. Each week a correlated question will be posed for you to explore in your own organisation.
This course is designed to:
- Build your data knowledge
- Develop confidence in handling your own data
- Create a self-directed action plan supported through the course
You can test your thoughts and emerging plans through engagement with your peer group and live Q&A with tutors, as well as learning from creative industry case studies. This is a guided process to allow you to confidently explore alone or with your teams the observations you have made, and move towards an agreed action plan you can implement at a specific time to suit your creative organisation.
The course will run from Wednesday 24 February–Wednesday 31 March 2021 from 3.30pm – 5pm.
Find out more and apply: https://www.business-school.ed.ac.uk/event/developing-a-data-driven-creative-company-2021