Music Business Model Innovation Panel Discussion (XpoNorth 2018)

In the Music Business Model Innovation session, recorded live at XpoNorth 2018 in Inverness, four respected panelists evaluated the potential that music businesses can achieve by pivoting their position in the market to access new revenue models.

With reference to inspiring innovative examples of companies who have broken the mould and made it rain, Scottish Music Industry Association chair Dougal Perman moderated a discussion featuring Jessie Scoullar (Wicksteed Works), Jonathan Robinson (Music Tank), Sandy Thomson (Cultural Enterprise Office) and Brian Murnin (formerly of The Firepit at Warner Music).

This session also serves as a trailer or teaser for the Music Business Model Innovation consultancy and support programme that SMIA will launch later this financial year. In the meantime, enjoy this discussion and let us know about your innovation journey in the comments or by getting in touch.