SMIA Workshops: Creating Engaging Online Content for Music Projects

As part of the SMIA’s innovation-led development programme, designed to help nurture business talent and build infrastructure in Scotland’s music industry, we will be hosting our first free entry workshop of the year on Creating Engaging Online Content for Music Projects at citizenM (Screening Room) in Glasgow, taking place on Monday 28th January from 10am – 1pm.

About the Workshop

Created by music fans, for music fans in the heart of Glasgow, TENEMENT TV is Scotland’s well-loved music platform featuring video content, news, reviews, photography and beyond as well as a multi-venue music festival, TENEMENT TRAIL that’s seen headliners including The Cribs and The Temperance Movement play in recent years as well as artists like Lewis CapaldiSam FenderYonaka and The Amazons – all on the lips of the industry worldwide.

From original live sessions filmed in churches, on boats and the classic edition at that west end bay window, to creative investigative journalism and remaining true tastemakers in new music uncovering and discovering the most exciting talent in the fruitful scene, TENEMENT TV are a well-loved, trusted and admired source of new music.

Working with artists including Catfish and the Bottlemen, Bastille, and Hozier on the cusp of their explosion on the scene over the years, TTV are experts at trend-forecasting and creating engaging content that transcends genres.

In 2019, TTV will announce incredible plans that are set to elevate their support of new music further afield, whilst continuing their dedication to creating original and bespoke content for their growing and engaged audience.

TENEMENT TV WORKSHOP OVERVIEW

CREATING ENGAGING CONTENT FOR MUSIC PROJECTS

1. OVERVIEW OF TTV + OUR PASSION FOR CONTENT

2. CONTENT IN THE MUSIC INDUSTRY – OVERVIEW OF WHAT WORKS + WHAT MAKES CONTENT WIN

3. BECOME A CONTENT CONNOISSEUR – OVERVIEW OF KEY ELEMENTS TO MAKE A CONTENT CONNOISSUER OUT OF US ALL

4. TREND FORECASTING -WHAT WAS HOT IN 2018 AND WHAT’S SET TO BE BIG IN 2019

5. INTERACTIVE SESSION – TTV WILL GET YOUR CREATIVE JUICES FLOWING WITH MOCK MUSIC INDUSTRY INTERACTIVE ASSIGNMENTS THAT PUT YOU IN THE MIND OF BOTH THE CONSUMER + THE INDUSTRY HEADS

RSVP now to confirm your attendance as places are limited.

We look forward to seeing you there!

Interested in joining the SMIA? As well as free entry to SMIA workshops, our members are entitled to many more benefits geared to support, strengthen and develop Scotland’s music professionals and music industry.

Collaboration is a cornerstone of the SMIA’s ethos. We are inclusive, progressive and positive. Join and help the music industry in Scotland excel. You can join now via our website, or for more information, please email us at info@smia.org.uk

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