Wide Events CIC is looking for a creative, resourceful PR to generate coverage for the diverse range of showcase artists performing at Scotland At The Great Escape in Brighton (11-14 May), supported by Creative Scotland.
Working with the Wide Events directors, social-media manager and photographer, the role includes drawing-up a promotional strategy and getting up to speed on each act. Coverage will be targeted in Scottish, UK and international publications/platforms, before, during and after the event and in addition to promoting the acts, will seek to raise awareness of music festivals, labels and other businesses in Scotland.
Essential Attributes
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Happy to pick up the phone, or meet in person, to pitch coverage.
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Using a person’s name in an email.
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Able to devise media opportunities beyond the obvious targets.
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Find interesting angles and stories to pitch to individual media platforms.
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Think beyond buying coverage through media ‘partnerships’.
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Able to link different elements to create a fresh story.
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Able to write a press release like a news piece.
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Understand individual requirements of journalists and editors, and how to tailor approaches accordingly.
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Familiar with deadlines of different media and ensuring these are met.
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Keen to source and establish new media contacts, with the aim of extending coverage.
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A collegiate approach to working with other comms teams (e.g. event partners, labels and artists’ publicists) to increase potential of more coverage.
Deadline for applications is 13:00hrs Friday 1 April and interviews will take place on Zoom on Tuesday 5 April. The role is anticipated to cover the period 8 April until the end of May and can potentially be split between two people.
Budget £1,600-£1,800 depending on availability and experience.
To apply send a CV and covering letter to include up to 300 words on how you would ensure media focus on the Scottish acts to – hello@wideevents.co.uk
Deadline to apply: 1pm Fri 1 April 2022
If you require additional assistance or wish to apply by submitting a video, please contact hello@wideevents.co.uk