Initiated and run by Scottish Music Centre and funded by Creative Scotland’s Youth Music Initiative (YMI) and PRS Foundation, Hit The Road provides early-stage musicians age 14-19 the opportunity to learn about the live industry before embarking on a professionally managed tour.
The national youth music touring project is OPEN and seeking applications from young artists age 14-19 to tour Scotland in 2021 / 2022.
Ahead of each tour, musicians attend expert masterclasses, sessions and workshops covering everything from production to performance, royalties and marketing. Hit The Road equips young musicians with the knowledge, contacts and tools necessary to work and crucially, tour within the modern live sector.
The initiative has acted as an early stepping-stone in the careers of Scotland’s emerging musicians and songwriters including Lewis Capaldi, Be Charlotte, klo, Parliamo, RILEY, Deni Smith, Zoë Bestel, Velvet, Keir Gibson, Angry Man Car Park
Gill Maxwell, Executive Director, Scottish Music Centre, said:
“At last, after 18 months of music industry shutdown, Hit The Road is back and looking for new young talent to tour Scotland later this year. We want to hear from emerging artists aged 14-19 working in any music genre, either as a solo artist or with a band. All our venues have 14+ licences so that new young audiences can see and support their local bands.
Our nationwide team of music industry mentors is on standby to guide the selected artists through stagecraft, song choice, press and pr, while our pro photographers will provide a set of individually tailored promo pics.
We can’t wait to see and hear all the new talent coming out of Scotland this year!”