Scotland’s Music Convention Wide Days announces official showcase at SXSW

28 Feb 2022

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Scotland’s Music Convention Wide Days is set to host an official showcase at the USA’s leading music industry conference South by Southwest (SXSW) in Austin, Texas next month, supported by Creative Scotland.

The line-up will present a cross-section of emerging Scottish talent, encompassing indie rock, jazz, post-punk and acoustic-folk. Constant Follower, Georgia Cecile, Hamish Hawk, MEMES, Parliamo and Walt Disco will play the Wide Days: Scotland at SXSW stage at the Swan Dive Patio venue on Thursday 17 March from 20.00-02.00 CST.

In addition to the artists playing the official Scottish showcase, Gallus, Joesef, KT Tunstall, Rianne Downey and We Were Promised Jetpacks will also perform at the festival from 14-19 March.

The showcase will mark the first time Wide Days has officially collaborated with SXSW in-person and follows an official presence at SXSW Online in 2021, where the organisation presented four acts filmed at Edinburgh’s Leith Theatre, watched by audience members and industry representatives from across the globe.

Wide Days involvement at SXSW forms part of a wider programme of international activities being delivered by the organisation throughout 2022, designed to provide developmental and promotional support to a broad range of artist and music industry representatives.

Earlier this month, the company hosted a Scottish presence at Swedish convention, Future Echoes, which takes place in UNESCO Music City, Norrköping. It included a reception, presentations and the participation of former Wide Days artists, Kapil Seshasayee, who performed three showcases and took part in a songwriting camp.

Wide Events CIC Director Michael Lambert said:

SXSW has been a long-standing key event in the music industry calendar, attended by thousands of professionals and music fans alike from across the world. We are delighted to be heading out to Austin to support the Scottish contingent this year, and looking forward to hosting the official Scottish showcase with some of the most exciting new talent the country has to offer.

Creative Scotland’s Music Officer Jamie Houston said:

Scotland returns to Austin in 2022 and will once again showcase an outstanding array of talented musicians at the world’s largest music industry event, with a dedicated stage. As we emerge from a difficult few years, crucial opportunities such as this enable artists to reach new audiences in the US and make all important connections with music industry and media from across the globe.

Despite the challenges faced in the last two years, musicians in Scotland have not stopped pushing boundaries, and the artists selected by SXSW to perform in 2022 represent a snapshot of some of the emerging talent who are ready to take the next steps in their career. SXSW is among a range of the high profile events where Scotland will have a presence delivered by Wide Days, supported by Creative Scotland. Partnership with the PRS Foundation on the International Showcase Fund also provides crucial funding to the acts to enable them to travel.

Following SXSW, Wide Events CIC will present the 13th edition of the Wide Days convention in Edinburgh on 19-21 May, bringing together the country’s music industry to connect and participate in sessions with industry delegates from across the UK, Europe and the rest of the world.

The event will also showcase a selection of emerging talent participating in an international talent development programme. Wide Days has previously showcased all the artists performing the Scottish stage at SXSW (with the exception of Georgia Cecile), as well as acts including C Duncan, Kathryn Joseph, Fatherson, Honeyblood and many more.



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The Scottish Music Industry Association receives Regular Funding from Creative Scotland, the public body that supports the arts, screen and creative industries across all parts of Scotland on behalf of everyone who lives, works or visits here.

Creative Scotland distribute funding from the Scottish Government and The National Lottery.