The Keep Music Alive campaign aims to ‘fix streaming’ and calls for industry stakeholders to come together to agree an equitable, sustainable and transparent model for royalty distribution in the streaming era.
Covid-19 has hit songwriters, musicians and composers hard. Gigs and commissions have been cancelled, festivals and performances postponed, and recording studios closed.
Since early March, over 20,000 applications have been received to music industry Hardship Funds. This crisis has brought into sharp relief the fact that creators and performers are sustained primarily by income generated by the live side of the music business and that streaming royalties are currently insufficient.